Optotraffic Recognizes National Stop on Red Week

stop on red campaign 2016
Optotraffic, LLC is taking a stand against red-light running and promoting safe driving habits during National Stop on Red Week, Aug. 7-13, 2016.

Sponsored by the Federal Highway Administration, National Stop on Red Week aims to educate drivers about the dangers of red-light running and to reduce the number and severity of traffic crashes. The National Coalition for Safer Roads (NCSR) is promoting National Stop on Red Week in partnership with Optotraffic, LLC.

To highlight the importance of Stop on Red Week, NCSR has released a list of the Top 10 Reasons to Stop on Red:

  1. Red-light running is dangerous.
  2. Between 2004-2014, an estimated 8,517 people were killed from red-light running incidents and there were 7,700 crashes that involved fatalities relating to red-light runners.
  3. The cost to society of all crashes exceeds $230 billion annually.
  4. One in three Americans know someone who has been injured or killed in a red-light running crash.
  5. Motor vehicle crashes are the leading cause of death for children age 4 and the second leading cause of death for children age 3 and 5-14.
  6. About half of the deaths in red-light running crashes are pedestrians, bicyclists and occupants in other vehicles that are hit by the red-light runners.
  7. In 2014, more than 709 people were killed and an estimated 126,000 were injured in crashes that involved red-light running.
  8. Motorists in urban areas are more likely to be injured in crashes involving red-light running than in any other type of crash.
  9. 1. In 2014, drivers involved in red-light running related accidents were more likely to be male, younger, and have prior crashes or alcohol-impaired convictions.
  10. More than 39% of drivers continue to run red-lights and take risks, despite the fact that 55% of the participants said it is a very serious threat and 94% acknowledged that running red-lights is unacceptable.

“No family should have to suffer the loss of a loved one because of someone’s desire to beat a light,” said David Kelly, president and executive director of the National Coalition for Safer Roads (NCSR), and former acting administrator of the National Highway Traffic Safety Administration (NHTSA). “National Stop on Red Week serves as an important reminder of the dangers of red-light running and the importance of stopping on red. Preventing these crashes is in each driver’s control. Together we can protect our community, families and children by always stopping on red.”

NCSR and Optotraffic, LLC are encouraging motorists to take the Safe Driver Pledge during National Stop on Red Week. By signing the pledge, drivers promise to follow the rules of the road and always stop on red.

For more information on National Stop on Red Week and NCSR visit http://ncsrsafety.org/stop-on-red/.