Pedestrian Safety Starts with Better Driver Behavior

Summer has finally arrived! As the days are getting warmer, now is a great reminder that more people are going to be on the roads, whether they are drivers, riding bicycles, or as pedestrians.

Dangerous driving such as distraction, speeding or running red lights can carry an even bigger risk during the warmer months and our driving habits have a direct impact on those around us. While other drivers may have some minimal protection being behind the wheel, bicyclists and pedestrians are especially vulnerable. Unfortunately, the number of pedestrian injuries and deaths are increasing at a rate that has both law enforcement and traffic safety groups concerned.

2014 NHTSA Pedestrian Statistics

According to the National Highway Traffic Safety Administration (NHTSA), over 5,000 pedestrians were killed in 2015, making it a 10% increase from the previous year. Surprisingly, 71% occurred at non-intersections, which means as drivers, we need to be more aware of our surroundings outside of just crosswalks and traffic lights.

NHTSA places emphasis on the drivers to take lead on decreasing these “preventable deaths” with their recently published “The Road Ahead” strategic plan for 2016-2020:

94 percent

Being safe on the road isn’t just a benefit to drivers, but to bicyclists and pedestrians who are depending on you to share the road safely. Optotraffic will continue to work with law enforcement to reduce these numbers by creating public safety solutions to deter dangerous driving.

We offer several innovative photo enforcement programs such as red light, speed, vehicle height, and more. If you are interested in starting an enforcement program in your community or would like more information on any of our traffic enforcement systems, please contact us today.